Queen of knits aka Sonia Rykiel, started her first boutique in Paris in 1968. Now she has conquered the whole world. She is known for her striped sweaters and using inside-out seams in her designs. With the brand Sonia by Sonia Rykiel, founded by her daughter Nathalie, they are now focusing on the younger women among us. This is characterized by bright colours, playful prints made ​​from the finest materials.